KTM: MASSIVE CRISIS. RACING BACK TO SQUARE ONE, cancelled brands and a distorted reality!

If a company had a double digit sales decline. If it had nearly all of its brands in crisis.

If it had to let two thousand people go. If it had to explain to investors huge cuts are needed.

If it hadn’t won on-track for some time despite millions spent and had to shut brands in all classes.

If it had its engineers flying off the ship and its champion saying he wants to see the headquarters to understand its situation. Would you say that it’s in crisis, or not?

Pierer Mobility, KTM in essence, even cuts its off-road products which is what it feeds on, on top of not satisfying its Asian partners like CFMOTO and having thousands of unsold motorcycles with a problematic sales network. Not to mention, due to this liquidity crisis, it has no money to give to the Russians that sold MV Agusta. 

Is it enough to say that Pierer Mobility is in a serious crisis? Then there’s the stock market results

If I explain it, you won’t believe how you’re trying to mask the reality of this by manipulating communication.

It can’t be said that I’m a KTM hater, I took to heart the Austrian house’s affair and I highlighted the deeds when it really seemed to be able to buy and dominate everything by, on top of it all, fixing several serious situations such as the case of MV Agusta.

About MV Agusta and its operation I’ve been a big fan.

I won’t show you all the articles and videos I’ve made so as to not bore and shove you away.

KTM hasn’t thanked me for all of my compliments nor responded to my interview requests.
On the contrary, they’ve made their lawyers write to me to stop talking about MV Agusta – or perhaps it was MV who did it, but little does that change.

The reality is that in the past months things have gone wrong.

2 videos I want to point out because they are very important:
The first one is the one that talks about the very serious situation at KTM from a business and financial point of view. Inside there are all the details about losses, drops in sales, bikes left in stock, layoffs, brands that don’t work, plans gone wrong, and so on. Find all of it, and these are not my fabrications but rather documents from the head company, Pierer Mobility, communicated to its investors, therefore all real and public information, no inventions. Here.

At the end of the video I present the graphics of a company that sees itself in quite a dramatic financial situation. Only need to be patient!
Then there’s other important issues that I’ve talked about: The shutdown of two brands in MotoGP and the downsizing of another project.
In this video I spoke about how Pierer Mobility would erase the GASGAS brand in MotoGP and Moto3 and almost the same as Husqvarna in Moto2 and Moto3, immediately.

And the MV Agusta MotoGP project, which looked like it had to be created as an autonomous project with KTM engines but with different parts and chassis, will instead become a GASGAS with the Varese colours, and skip the eventual collaboration with who should have taken care of this project – I had spoken about Boscoscuro.

So it’s a huge downsizing due to a very severe situation.
There’s another problem: the engineers on the run. The engineering boss left, the one responsible for the entire project: Fabiano Sterlacchini. No, he’s not homesick, rather he didn’t approve the sporting programme – probably made up of cuts, reductions, downsizing and strategic choices that did not make sense to him – to which he left out the door of his own accord. You find it all here. It’s not fabricated.

Again, it’s not fabricated, nor is the fact of Acosta having felt things being weird in his box and requesting to visit the headquarters during the spring break, to understand the problems and how to solve them.

It wasn’t just the racing team headquarters, but also the company’s too. They’re not the same. I ask you: have you ever heard a driver recently make similar statements? The boy is 20 years old and he understood.
Who knows what he’s been seeing around him, including the escape of Sterlacchini.

Just search “Acosta asks KTM for explanations” on google. Find a lot of material.

Pay attention to this rumour. Pit Beirer, KTM’s MotoGP boss, reportedly told technicians, team managers, etc., the following: Forget about spending money like the other years, forget about big investments, the only money we will spend is from sponsors. So forget about the long shots with Ducati (which was the goal a few years ago). You can even measure it with Aprilia. OK?
Besides that, let’s talk about the acquisitions, and I’ll tell you another rumour.

Timur Sardarov, MV Agusta’s former owner, now downsized in his role, should receive money that isn’t there. They’re missing even inside the house, okay? The Russian would have been offered a couple million, instead of several hundred bikes. But even KTM, which has taken over MV’s sales network and its management, SUCCEEDS TO SELL. The Russian tycoon reportedly offered to sell them to his friends in Russia.

Picture this: I buy everything, we do everything, we program 14 thousand bikes a year and even then not missing a few million to give the former owner only to propose him some bikes that you do not sell, dare I ask, how does he sell them? Attention, MV has sold 1800 bikes, very far expected 14 thousand.

In short, it is a series of situations, all bad, all together, that fully reflect both the things said by Misterhelmet and those told by Pierer to his shareholders.
Increasing efficiency, making cuts, reducing costs, etc. have been achieved practically in the ways we said above but in a very cruel way.

Take into account that even in off-road brands have disappeared, GASGAS is gone while the commitment continues nominally in Europe for Husqvarna, but there are still cuts, meaning they won’t manufacture its street bikes.

MX, MX2, even AMA and Supercross: all cut. Let’s face it, the American market was very important for KTM. When you cut back on what you’re supposed to be good at, it means the situation is serious.
But nobody says anything. Or better yet: the new trend is not to deny things, because financial holes and unsold bikes can’t be denied, instead to rename things, change point of view and the scenery. This phenomenon, in communication, is called framing.

Telling things by framing the same content, presented with a different perspective to be interpreted in different ways by the interlocutor. Especially if you are in a good mood because maybe you are a KTM enthusiast and don’t want to see the bad things.

Like this:

In the case of presenting a problem with different solutions, therefore, the decision of individuals may be conditioned by the framing effect. You throw it all in the mix and add a lot of data that makes reality seem normal and equal for everyone, but it doesn’t change things.

So you convince your audience that it’s all almost normal or physiological, you don’t need to read Goffmann or Entman to understand that if a company is big, it always those who need to turn the tables.
The closure of brands because they don’t sell is this phenomenon right there.
A concentration under a single brand because of its economic situation. Not that GASGAS sucks so you have to close it.
Then there’s this, that the indecent results of CFMOTO that KTM should sell in Europe on behalf of the Chinese (who produce the parts and the engines) become instead a possibility that it can win the world title as the first Chinese motorcycle to do so.

And so the change of idea to have Boscoscuro manufacture frames for the two bikes to go against the Kalex and maybe even the frames for the MV Agusta with a KTM engine, now that you don’t have the money, becomes KTM rejecting the Boscoscuro’s proposal, twisting the point of view, that Boscoscuro was hoping!
But things are indeed different. I hope you propose something to me too. But if you change your mind, you don’t reject my proposal. You made the proposal. And publicly KTM said that they wanted to collaborate with Boscoscuro.

But we reach the peak here: 

https://www.gpone.com/en/2024/07/28/motogp/why-pierer-mobility-cuts-the-husqvarna-and-gasgas-brands-from-2025-gp-racing.html

This piece was posted 1 month after my video in which I tell that KTM cuts the brands Husqvarna and GASGAS, however the explanations are pure poetry and are hidden among a whole series of sporting events, a ‘filibuster’ of useless data and drivers who leave KTM and the brands connected because probably the ship is going to sink.
The piece even says that it was clear the LIQUI MOLY IntactGP Moto2 team didn’t get renewed due to a lack of results, showing a whole list of non-results, forgetting the victories and so on.

Is this why KTM shuts down the GASGAS brand?
What kind of a joke is this? They’re closing them because you don’t have any money and those bikes aren’t selling, not because the team’s too small. If they have the money they would change teams and sponsor others. No need to make a list of reasons.
The same goes for the Husqvarna team in Moto3, which has done little in recent years.
But that team was Husqvarna long before the results of the team had anything to do with it.
If they have the money, they run with others.
Then it is explained that due to the difficult times in the industry of motorcycles and bicycles, Pierer Mobility had to cut costs for 2024 and reduce the number of official drivers in various championships, moreso inside the Husqvarna and GASGAS brands, whose the company had acquired in 2013 and 2019.
That’s true, but it doesn’t have anything to do with the results of the teams you’ve chosen.
It has to do with the business results of GASGAS and Husqvarna, which are two horror films.
You don’t question to focus on the KTM, but it’s the other way around.

You focus on KTM because you have to close two brands down because they’re drying up, and soon you will probably have to sell or even layoff two companies.
This is because when you lose money for so many years in a row, shareholders ask you to sell.

Besides, it’s not correct to say that GASGAS is leaving the States because they’ve lost Jorge Prado, who will pass in Kawasaki, and that they’re also losing Liam Everts, just like Cairoli? What kind of talk are these? Why don’t they get other drivers instead of closing? Because they don’t have the money. Why are all these pilots running away? Because they don’t have the money.
They’re shutting down because in America you can’t sell a GASGAS even by mistake, and the operation to make all the same bikes with different colours has failed miserably.
KTM was already in a situation like this, then recovered thanks to these initiatives, but they haven’t worked. Here is the graph of the last 4 years.

Take notice that in this kind of reality narrative, we see the same people.

But the truth is that if you are in crisis, it’s not feasible that your Austrian motorcycling website can save you, or the former journalists of said website that now write for others, like the case of Guenther Wiesinger, ex-SPEEDWEEK director (owned by Red Bull), currently writing for outsiders.

And you do not even save yourself by having these articles made from other “friend” sites.
Because then people read these things and remember the bad experiences they had with motorcycles, how they were treated by dealers, of the prices they paid for cheap Chinese bikes at an European price while there are more and more well-made Chinese bikes at an acceptable price.

The interpretation of news works with communication but the reality always remains: that the money’s gone and Pierer Mobility risks losing several pieces.

But nobody says it, and they just happen to be on the same page about this. Every time I do an article, some friend of KTM indirectly responds with his version, by chance close to the Austrian manufacturer.

https://www.gpone.com/en/2024/07/30/motogp/gasgas-for-sale-hubert-trunkenpolz-this-is-total-nonsense.html 

In this article you can see the same numbers that I show in my video talking about a record turnover, forgetting about debts and poor profitability of the company that has too many high costs and layoffs coming up. If the Pierer Mobility Group is this battleship, why are they jumping off a dozen championships like that, all of a sudden, even in the off-road?
How are these sales rumours contested?
“We hired 4 riders to win the MotoGP world championship”
What does this have to do with financial difficulties? KTM won’t win anything and may have to give up some brands to heal its situation.
Who knows how something like this will be put through when it happens
Remember about framing.